Mission, goals and values
We present our mission, 6 strategic goals, and 10 core values that are the soul of Polonia Warszawa. Seeing our employees and players embody these values is already great – but we want to see our supporters adopt them as well.
We are Czarni Kulturalni! Our mission is to build the most open, respectful, cheerful and positive club in Poland. Let’s build it together!
6 STRATEGIC GOALS
10 CORE VALUES OF THE CLUB
We are hungry for victory. Our goal is to win, and above everything, we want to outperform our rivals – we strive to do it fully focused and motivated. Competition is the main reason why we love this sport! We always set ambitious goals which we persistently pursue. We are never fully satisfied with our results and are constantly looking for new ways that will allow us to become even better. We never give up and fight to the bitter end!
All of us – fans, players, sponsors, and management – support each other no matter the circumstances and form one team. When we win, we celebrate together; when we lose, we lift each other’s spirits and motivate each other to keep fighting. Regardless of sports performance, we remain loyal to our Club, and we got its back. We don’t let personal differences distract us from what we’re really striving for as a team, because we’re a community brought together by the same goals and a sense of unity. We know that we can achieve much more together. Despite constructive conflicts between team members, we always look for compromise. However, we are not afraid to part ways with troublemakers who negatively influence our performance and the atmosphere at the stadium. We believe it gives us an advantage and drives further development.
We want Polonia Warszawa to be spoken of with pride – for the players to be proud of representing the colors of the Black Shirts, for the fans to be proud of the team they support, and for the City of Warsaw and partners to be proud of their cooperation with the Club. We hope to create a proud community, growing with better sports results and an increasingly recognizable brand associated with positive emotions around sports.
We do not blame others for our failures. We are responsible for both our results and the mistakes we make and learn from. Each of the following areas of responsibility is vital to the Club’s success:
a. Fans are responsible for supporting the team and creating a magical atmosphere in the stadium during matches that will attract new fans and sponsors, as well as supporting the Club financially through the purchase of tickets, broadcasts, gadgets and catering.
b. Players and coaches are responsible for playing well, fighting on the football field, winning matches and promotions to higher leagues to eventually return to the Ekstraklasa, and providing fans with great experiences.
c. Sales, Marketing, and Communication are responsible for creating great content that generates excitement and results in an increased fan base, finding new Club sponsors, increasing ticket sales during match days, and providing high-quality gadgets and the highest level of fan service.
d.The Academy is responsible for training new talents who will strengthen the main team year by year.
e. The Sports Department is responsible for optimizing the Club’s transfers – recruiting new talents who will meet the coach’s expectations and strengthen the main team’s lineup each year while diligently controlling costs and expenses and generating revenue through thoughtful transfers.
f. The Finance and Administration Department is responsible for providing good quality data, creating a budget, managing the stadium effectively on match days, working well with the authorities such as the Polish Football Association and the Tax-residence, and providing support to all employees and fans of the Club.
Energy, optimism, and enthusiasm characterize us. Problems occur every day, but we choose not to focus on criticism. Instead, we treat obstacles as challenges that we can overcome with new, out-of-the-box solutions. Passion, joy, and the sense of community – all these beautiful emotions drive us toward sports.
We are ambitious and believe in our abilities, but despite the success and great results we achieve, we remain humble and modest. We are not afraid to admit mistakes and failures because we can learn a lot from them. We are aware that we are not always right. We accept constructive criticism and treat it as a tool for further growth.
Regardless of the score and despite the massive emotions that accompany sports competitions, we treat everyone with the same amount of respect. Referee, fan, a player from our or opposing team, coach, or chairman – we don’t give permission to aggression and hate speech aimed at anyone. When we inflict pressure so that the Club has better results, we do so respectfully.
We accept everybody regardless of their race, origin, age, sexual orientation, religion, economic situation, or role in the Club or team they support because we all share the same passion for sports. We’re more than happy to welcome to our K6 stadium everyone who shares our values. We want the stadium to be a safe place. We go to matches to experience joy, have fun and make unforgettable memories with all people around us.
We believe that transparency is an essential part of any relationship. We remain open and honest with everyone: supporters, employees, players, and partners, even when it is not politically correct or may hurt someone. We are not afraid of challenges or risks and face the consequences of our choices. We have the courage to express our opinion in every situation. If reasonable, we make unpopular decisions, such as banning fans who do not respect our values from the stadium.
We truly believe in fair play and treat all rivals justly. Our achievements come solely from the form we present on the football field and how we manage the Club. This also applies to referees – we accept their decisions and don’t undermine them because we see them as an authority. In addition, we pay our players fair salaries that are commensurate with their performance and skills.
We trust our employees, players, and fans and give them the opportunity to make decisions. All people have the right to criticize Polonia and express their opinion. However, any criticism should be constructive and delivered in a friendly manner, without violence or hatred.